Much has been written about the power of social media to connect people and to potentially connect people to your product. Beyond the fun stuff and personal use, there is real value for businesses using these tools, but many owners echo the refrain that they want to see a ROI and an improvement to the bottom line. Is that the best way to measure the value of social media? I … [Read more...]
The new loyalty-loop marketing model
What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet has brought to … [Read more...]
The rise of the Sheconomy
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much of this is … [Read more...]
Slowing down to have a look
And now over to the live eye in the sky for a traffic report on consumer response to the recession: "South of the border there has been a freeway crash. Looks like a big pile up with fatalities. Lots of people have thrown on the brakes to avoid crashing themselves. Clean up is going to take some time. Up there in Canada, the traffic has slowed down to take a look, but it's … [Read more...]
New technology affecting media channels
New technology is dramatically affecting media channels and how marketers interact with customers. Think back for a moment to 1997. The English Patient won an Oscar for best picture, Princess Diana was killed in a car crash, and eBay and Amazon were new and unknown. Microsoft owned the desktop, and Mac was on its way to extinction. Google wouldn't exist for another 2 years. … [Read more...]
