I teach undergraduate and graduate level university marketing courses. Current textbooks are filled with strategies for B2B (business to business) and B2C (business to consumer) applications. But I really think with the evolution of social media and its impact on business, both of these areas have evolved into a P2P (people to people) model. Why P2P? People do … [Read more...]
Is Google+ the new Facebook, Twitter and LinkedIn combined?
Many business leaders I speak to greet the opportunity to create and manage another social media identity with the same anticipation as a root canal. They question the necessity of it and the time required. I’ve been watching with great interest the growth of Google+. At 90 million users (Jan 2012) they are still a far cry from Facebook’s 800 million users. Arguably … [Read more...]
Is it time to disrupt your industry?
Nobody enjoys a disruption, but it’s a fact of life. Kids ask to be picked up in the middle of a great movie. Meetings are scheduled right when you’re actually being productive. And occasionally competitors or a new technology turn an industry on its ear. Increasingly competition is coming from outside your industry, or influenced by technology that changes your industry. … [Read more...]
Making a case for social media
Much has been written about the power of social media to connect people and to potentially connect people to your product. Beyond the fun stuff and personal use, there is real value for businesses using these tools, but many owners echo the refrain that they want to see a ROI and an improvement to the bottom line. Is that the best way to measure the value of social media? I … [Read more...]
The new loyalty-loop marketing model
What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet has brought to … [Read more...]
