What city should you really live in? What career should you actually have? What is your colour? What actor would play you in the movie version of your life? We’ve likely all seen similar questions poke up in our Facebook feeds recently. The unstoppable rise of the online quiz is an interesting cultural phenomenon, but it also has a potentially dark side from marketing a … [Read more...]
If content is king in 2014, creating community will be Queen
Looking into 2014 we are going to be hearing a lot about “content” and its importance to marketing efforts. Specifically, content as a tool to position your business, be seen as a leader by your customers, be known as an expert in your field, and quite simply to ensure good online search results. Google’s search algorithms have been changed recently to favour genuine content … [Read more...]
In search of the secret sauce for an Epic Viral (split?) video
Seems many marketers are in search of the epic viral hit these days. “Make a video and make it go viral,” they say. Seems simple on the surface. Heck, if a cat spinning from a ceiling fan or a chemist blending things that aught not to be blended can garner millions of hits, how hard can it be? Yet the secret sauce eludes for most. The whole question of what makes … [Read more...]
8 trends to track in 2013
Christine Day, CEO of Lululemon, said something recently in conversation that has echoed with me for days. When asked how she keeps up with trends and ensures that her company is on the leading edge, she responded, “I scan the environment reading magazines across many industries. I listen for what is next, not evidence of what has happened.” How many gurus of trends and … [Read more...]
Newspapers in 2013: Not dead, just different
As Mark Twain, noted American humourist declared in 1897, “The reports of my death were greatly exaggerated.” The same could be said of print newspapers in 2013. For much of the last century, print media organizations have staked their revenue success on the business of selling readers to advertisers. Circulation, readers per copy and time spent with the publication has … [Read more...]
