In the race for building an online presence, the automation of tasks, overt pitching and selling, and hiding behind a tightly crafted brand presence is harming a lot of businesses. They want to use all the new flashing tools and targeting available, but many are loosing brand personality in doing it. So this week we dive into the notion of personal engagement and building … [Read more...]
Live video, DM and Bots: 3 trends to watch
This week, as many of you know, I ventured down to San Diego for Social Media Marketing World, arguably the largest social media conference of its kind. My brain is bursting with new content, and it is going to be a challenge to distill and frame all the bits – but that’s what I love to do! For now I have quickly pulled together a few high level observations... here are 3 … [Read more...]
Plan, be present and expect serendipity
This Wednesday I am off to Social Media Marketing World in San Diego. It’s my first time attending, and I’m pretty excited to learn lots and connect with industry leaders at this very large conference attracting guests and speakers from all over the world. I have attended, and spoken at, many conferences over the years, and always found that preparation is key. It’s … [Read more...]
Seeing complaints as gifts on social media
A couple weeks ago I wrote a blog post that documented the negative social media and earned media fall out for Air Canada when a Westjet pilot came to the rescue with pizza to some very hungry Air Canada passengers. The AC flight had been re-routed due to poor weather, to and airport where food services had already closed, and since Air Canada had not provisioned for a meal on … [Read more...]
The power of a connected workforce: 2017 trend to watch
Progressive organizations are increasingly harnessing the power of the connected workforce and their personal social networks. I did some work with Tourism Vancouver in this area last year, and I can personally attest to the positive results if handled well. But many businesses still hold the keys tight on who posts and tweets on behalf of the company. And sometimes it’s … [Read more...]
