Perhaps it is because I have been hyper focused on “the age of the individual” and one-on-one communication platform growth this past week, that I’ve been trying to figure out the “why” behind the global growth in this area. The trend towards it happening is undeniable. For a really great summary of global trends in this area, THIS ARTICLE offers a lot of insights. Although … [Read more...]
The Age of the Individual
I had an interesting conversation with my son recently about online video. He’s a skater and works with a film crew that creates content for the skateboard company and a wheel manufacturer in the US who sponsor his competitive international travel. Specifically, I was questioning why he was not uploading a particular clip to Youtube, rather choosing to host it on the companies … [Read more...]
Influencer marketing versus journalist influence
A journalist’s aim is to find the truth and tell the story. An influencer’s aim is to advocate for a brand and tell the story. While an influencer can be a journalist on their own platforms, there is still a monetary exchange at the heart of the relationship with a brand which is fundamentally different then the traditional role of journalism as editorial, at arms length … [Read more...]
Meet Rose the AI Chat Bot with personality
I’m always on the look out for tourism marketing examples, since I use them in presentations with clients in the travel industry. So when a friend @theBoomerVine tweeted to me about a progressive use of a chat bot named Rose being used by the Cosmopolitan Hotel in Las Vegas, I knew I had to share insights around it with you here. I wrote about chat bots in THIS POST earlier … [Read more...]
Read competitors plays on Facebook like an open book
This weeks post will be of particular interest to anyone with a Facebook Page in Canada, and especially those who boost content or place ads on the platform. But even if you’re NOT in Canada, this is still of great interest since the pilot feature, only available only in Canada right now, will be rolled out globally later in 2018. You can get the inside edge NOW. In … [Read more...]
