On April 21st Google brought into play potentially sweeping changes that could affect your business, and search engine optimization in particular. The most notable change is the plan to favourably rank sites that are mobile responsive. This is huge folks. We have seen over the last couple year's steady growth in the use of mobile devices such as smart phones and tablets. … [Read more...]
Social media: Are all animals created equal, or are some more equal than others?
For anyone who read George Orwell's 1949 book Animal Farm, you'll likely recall this telling quote: "All animals are created equal, but some animals are more equal than others." This politically fueled satire featured animals organizing their farm and occupants not unlike a state and its people. The eventual downfall of the system rife with alliances and greed pointedly was … [Read more...]
Is it “time” for Apple to disrupt again?
Last week Apple launched the long anticipated and rumor rampant Apple Watch. As with all things Apple, product leaks and speculation had been swirling for some time. While not widely available for retail until April, CEO Tim Cook's launch week was aimed squarely at building momentum and desire. Starting at $349 and spiraling upwards to over $1,000 with deluxe bells and … [Read more...]
Recycling content for media publicity and social sharing
Weather is news when it is extreme. It generates a lot of word of mouth and sharing. And the last couple weeks have been host to some pretty crazy weather in Canada. Eastern provinces have been hammered by extreme cold. The west, Vancouver specifically where I live, has seen unseasonably warm with sunny conditions. Basically we have flowers and they have snow. This bizarre … [Read more...]
5 steps to amplify your content marketing
This week I'm pleased to introduce a guest blogger, Ivan Serrano. Ivan is a social media, business and finance journalist living in the Bay Area of California. He has written on notable sites such as Jeff Bullas, SAP and Tech Soup. I'm thrilled to have him on board to share his knowledge, great writing style and awesome infographic. Enjoy! - Mary 86 percent of brands are … [Read more...]
