Two weeks ago I did an article on how the traditional published news landscape is changing with the emergence of online only news providers. I looked at how the readership and growth of online was shifting the way earned media was accessed, in particular how it all relates to native advertising and “pay to play editorial.” I have had lots of engagement both online and off over … [Read more...]
Earned media versus “going native” in the age of “snack and share” news
Knowing how to earn media, and how and when to “pay to play” in this new "snack and share" mobile news model, is going to be critically important for marketers and public relations people. This week I look at how things are changing, trends and numbers, what publishers look for in terms of sharable earned media content, and what native advertising actually is, and how it is … [Read more...]
Be real: Leveraging content and relationships on social media
In the race for building an online presence, the automation of tasks, overt pitching and selling, and hiding behind a tightly crafted brand presence is harming a lot of businesses. They want to use all the new flashing tools and targeting available, but many are loosing brand personality in doing it. So this week we dive into the notion of personal engagement and building … [Read more...]
Live video, DM and Bots: 3 trends to watch
This week, as many of you know, I ventured down to San Diego for Social Media Marketing World, arguably the largest social media conference of its kind. My brain is bursting with new content, and it is going to be a challenge to distill and frame all the bits – but that’s what I love to do! For now I have quickly pulled together a few high level observations... here are 3 … [Read more...]
Plan, be present and expect serendipity
This Wednesday I am off to Social Media Marketing World in San Diego. It’s my first time attending, and I’m pretty excited to learn lots and connect with industry leaders at this very large conference attracting guests and speakers from all over the world. I have attended, and spoken at, many conferences over the years, and always found that preparation is key. It’s … [Read more...]
