Welcome to 2016! For many of us the New Year brings promise and anticipation of opportunity. While I'm not a big believer in New Years resolutions, I do sit down each year and write out business and personal objectives and then break them out into smaller "to do" items. I then note those items in my calendar. It's a remarkably simple system, and one that I've used since 1987. … [Read more...]
3 ways to leverage your content
Most folks understand that having fresh content for their website, blog, newsletter or podcast is important. They know they need something to engage customers with on social media, to feed SEO or to attract the interest of earned media. But the stumbling block is often actually producing that new content. While fresh is great, recycling, leveraging and reusing content … [Read more...]
When marketing goes to pot
This post also appeared Nov 19, 2015 in the Huffington Post Canada (Business section) as a shorter edited version. Click here to view that article. ************************************************************************************************************* Like opening the window and getting a breath of fresh air, the Liberal party swept to power in Canada recently with … [Read more...]
Marketing SOS: 5 Tips to minimize distractions
SOS is an international code signal of extreme distress used especially by ships at sea. But the SOS I want to talk about here is "Shiny Object Syndrome" in particular as it relates to our limited attention spans, constant interruptions, the need to chase down endless links online, monitor social media push notifications, and in general spending our days multi tasking in … [Read more...]
You live or die by your database: 10 ways to grow your list
Businesses live and die by their database and how it is used to communicate with and serve customers. Your database is a lifeline. And your list is like a marriage. Any day you’re not feeding and growing your list is a day you’re losing it. The key is to have a mindset of service and value. Companies need to serve the people on their list and spend time answering this key … [Read more...]
