Consider the idea of channel surfing versus tuning in. We've all been in the presence of incessant channel surfers. Perhaps you're even one of them. Surfers skip from channel to channel, certain they can multi-task and watch numerous programs simultaneously. Some just surf out of boredom, looking aimlessly for something to grab their attention. I've noticed this habit carrying … [Read more...]
Why do people share online content?
This week I'd like to consider the question, "Why do people share online?" At the heart of understanding this is the key to making content go viral and increasing the spread of your content marketing. That's pretty important stuff if you're looking to increase marketing effectiveness for minimal budget. A friend sent me a link to this article by Brent Coker, called: PR … [Read more...]
5 Tips to get more earned media
You can't beat the credibility of earned media. In an era where it seems we are all fighting to be heard above the noise within social media, it is easy to dismiss the simple and massive reach of more traditional media methods. All successful print and broadcast channels these days are also amplifying that content via digital means online, which means you actually achieve even … [Read more...]
Content marketing: A strategic slow boil to sales success
Content marketing is when you produce content (articles, images, videos, podcasts, white papers, info graphics, blog posts, books etc) or earn coverage that is tied to your brand, and distributed in such a way that it positions you well in the mind of your target consumer, and over time it causes them to do business with you. Think of it as a slow boil. Here are 5 … [Read more...]
Leverage your content like a MEDIA MOGUL
One of the presentations I am often asked to do is “Think Like a Media Mogul: How to manage multiple channels and create content that positions your brand." It seems to resonate with business owners and marketing managers who struggle with how to leverage smaller marketing budgets to get more visibility and clout. With special thanks to NYIT (New York Institute of … [Read more...]
