In a world where your brand is less what you say and more the collective shared interactions of those who have experienced it, you have to build trust. Trust is a commodity of value. Consumers not only want trust from their brands, but very quickly in our transparent online world, our own personas are being measured for trust. In her famous Collaborative Consumption TED … [Read more...]
Get real. Great brands have personality.
Have you ever been told to "get real?" According to the urban dictionary, "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you’re living in a fantasy world." Envision for a moment "get real" rolling off the lips of a surely teen just told to clean the bathroom and retrieve a month's supply of spoons and bowls currently … [Read more...]
Why influencer marketing is set to dominate 2017
An influencer is a good friend who has knowledge and experience, and is willing to share their "inside track" on things directly with you. Online influencers serve a similar role, but to a much broader audience. At its core influencer marketing is a type of marketing where you don't actually communicate directly with your audience. You identify a leader who is an information … [Read more...]
How to leverage EMBEDDED and EARNED media
Embedded and earned media are two of the five pillar's of your media marketing strategy. Embedded media is where you publish or broadcast as an author using the reach of an established platform. Earned media is publicity from a third party. It's when your newspaper does a feature on your business, or you are interviewed on TV or radio. This post is a case study on how to … [Read more...]
5 Ways Trump is winning at media
Like a car crash all over the front-page news, we just can't look away. It's fascinating to examine international interest in the current US federal election. While many American's can't see it beyond their own borders, the results actually matter a lot to rest of us, given the role America has always played on the world stage. There's something about having a major shift … [Read more...]
