The festive season of parties and commitments is upon up. As I look at my calendar of double and triple social bookings piling up, it got me thinking about what attracts us to these gatherings, how we conduct ourselves there, and how this is similar to the characteristics of good marketing. First up a confession: it's not that I'm THAT popular, but the gatherings that have been … [Read more...]
Social media and The Age of Conversation
The internet has changed everything in the marketing world. After some initial missteps, largely caused by applying the old rules to a new game, we have emerged into an exciting era of possibilities. What seemed a futuristic forecast at best only a short time ago in now coming to fruition. Where the advertiser had full control with traditional media, consumers now interact … [Read more...]
