I was recently travelling on business, and had the occasion to be transferring planes in Toronto on Friday Feb 8th. That’s the day that Ontario and the whole east coast where hammered by one of the worst snowstorms in decades. Arriving from snowless Vancouver en route to Montreal, I knew immediately that my connecting flight would not be taking off anytime soon. I based this … [Read more...]
8 trends to track in 2013
Christine Day, CEO of Lululemon, said something recently in conversation that has echoed with me for days. When asked how she keeps up with trends and ensures that her company is on the leading edge, she responded, “I scan the environment reading magazines across many industries. I listen for what is next, not evidence of what has happened.” How many gurus of trends and … [Read more...]
Newspapers in 2013: Not dead, just different
As Mark Twain, noted American humourist declared in 1897, “The reports of my death were greatly exaggerated.” The same could be said of print newspapers in 2013. For much of the last century, print media organizations have staked their revenue success on the business of selling readers to advertisers. Circulation, readers per copy and time spent with the publication has … [Read more...]
Will we ‘Graph Search’ instead of Google search soon?
Graph Search is a recently announced feature from Facebook and it’s potentially a game changer in the search category, currently dominated by Google. Getting people to utilize a new search tool within Facebook, is all aimed at keeping them within the platform, where the company can monetize their presence through targeted business advertising tied back to their search results. … [Read more...]
Tracked, targeted and tired: Consumer prey dons camouflage to go private in public as a leading trend for 2013
We joke in our house that my husband is a digital dinosaur. He can text, but seldom does from his flip phone. He has no apps, isn’t on Facebook, Twitter or LinkedIn. He doesn’t know what Pinterest is, doesn’t blog and only uses email occasionally. Short of showing up in a Google search as having run a marathon, he has no digital footprint. Turns out, he might be a … [Read more...]
