It’s officially “Movember” and the start of that month when strange outcroppings pop up on the upper lip of males, all for a good cause – raising awareness for cancer research. It can be a tough road for some follicle challenged guys, and even tougher for the partners of those blessed with abundant facial growth abilities. The only thing for certain is the likelihood … [Read more...]
Lays “Do Us a Flavour ” insiders story + how CapU students hijacked Green Men publicity
I teach a advertising course at Capilano University. This week I had Jill Munro come to speak to my class. Jill is a Vancouver girl and the creator of “Creamy Garlic Caesar” chips, one of four Canada wide finalists in the Lays “Do us a flavour” new chip creation contest. For those of you who follow my blog regularly, you will recall I first wrote about this contest back in … [Read more...]
5 simple steps to manage your social media
Wasting time - we all do it. An email arrives that interrupts what we were doing, and we decide to deal with it “just to get rid of it”. Meanwhile a half hour later, we’ve lost our focus, barely get back on track and another interruption hits. Welcome to the workday of many. Layer on top of it the multiple story lines developing on Facebook with friends or family, and … [Read more...]
Behaviour economics challenged: What if gym members had to pay more if they don’t work out? And how about pre-browsing Facebook to select your airplane seatmate?
Often fitness memberships are seen as sunk costs, especially if paid at the beginning of the year. But behaviour economics tells us that people are more motivated by immediate consequences than by future possibilities. So what if you turned the business model on it ear? That’s exactly what a couple Harvard grads did in 2011 with Gym-Pact. They offered customers … [Read more...]
8 Reasons why Lay’s Do Us a Flavour contest is brilliant marketing
The “Maple Moose” flavour begged to be selected from the shelf of chips, if for no other reason than the name, and the promise of a great photo-op, along with a Molson Canadian beer in hand, for my visiting American relatives at the cottage. Maple Moose was one of four finalists in Lay’s Canada’s “Do Us a Flavour” chip naming contest. While there were over 600,000 … [Read more...]
