I teach a advertising course at Capilano University. This week I had Jill Munro come to speak to my class. Jill is a Vancouver girl and the creator of “Creamy Garlic Caesar” chips, one of four Canada wide finalists in the Lays “Do us a flavour” new chip creation contest. For those of you who follow my blog regularly, you will recall I first wrote about this contest back in … [Read more...]
Facebook sponsored posts: A consumer perspective
Is anyone else a little disturbed at the creepy accuracy of recent “sponsored posts” showing up in their Facebook feed? While I'm a fan of Growers Cider, having it land on my timeline at 4:30pm at the end of the week seems a tad planned. Likewise ads for Clearly Contacts and reading glasses, as I search for mine to read the screen. And don't get me started on the diet … [Read more...]
Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
This came to me via one of my students, and I thought it worthy of sharing with a larger audience – primarily for the creative approach to segmentation, but also for its message. This work comes out of Spain, and was done for the ANAR foundation (Aid to Children and Adolescents at Risk Foundation). In an effort to provide abused children a safe way to reach out for … [Read more...]
Mobile disruption: Are you ready to buy with a #hashtag?
Market forces, technology, and opportunity are converging on the mobile phone front, and about to launch a huge disruptive force in commerce. While we have become accustomed to promotional and communication opportunities enabled by the internet and social media, the distribution and pricing channel is about to heat up. According to the recently released Comscore 2013 … [Read more...]
The power of storytelling + a dash of synchronicity
I was recently travelling on business, and had the occasion to be transferring planes in Toronto on Friday Feb 8th. That’s the day that Ontario and the whole east coast where hammered by one of the worst snowstorms in decades. Arriving from snowless Vancouver en route to Montreal, I knew immediately that my connecting flight would not be taking off anytime soon. I based this … [Read more...]
