I’ve been working on two different marketing strategy plans for clients this week. Both projects were well under way for completion when the Covid-19 crisis hit. Like many businesses, we were caught initially flat foot at the speed of change, and have had to make major adjustments. In once case, I essentially started over, and in the other we modified the initial plan and then … [Read more...]
Being nimble: marketing relevance during Covid-19
Many businesses have been slow to adjust their marketing to the new economic and social reality that the Covid-19 global pandemic has placed us in. While some still have scheduled content going out that was relevant two weeks ago, but is now hopelessly out of context, others have been caught flat footed, trying to continue what they were doing in hopes it will work with a … [Read more...]
Lessons from entrepreneur leaders at Small Business BC 2020 Awards
On Friday February 21, 2020 Small Business BC hosted their annual awards at the Vancouver Trade and Convention Centre. The event is a bit like the Academy Awards for Small Business in my province. Held at a stunning downtown venue framed by city lights and a harbor/mountain view backdrop, there were over 500 business leaders in attendance from all across the province. Many … [Read more...]
Being More Human in Our Marketing in 2020
Being more human in our marketing requires work and creativity. It also begs for time and patience to achieve results, and can be difficult to scale. If that sounds like a step backwards, or counter intuitive to all the tech related capabilities that marketing offers right now, you need to be patient and consider your customer's environment. In actual fact "being more human" … [Read more...]
AI will have huge impact on marketing in 2020
Let’s face it, AI is a confusing space with lots of buzzwords. AI stands for “artificial intelligence”. At the heart of it, AI uses machine learning to make predictions about future outcomes based on historical data. Machine learning gets smarter as new data becomes available. It’s why Google can re-route you due to traffic or construction, with the objective to getting to a … [Read more...]
