Consider the idea of channel surfing versus tuning in. We've all been in the presence of incessant channel surfers. Perhaps you're even one of them. Surfers skip from channel to channel, certain they can multi-task and watch numerous programs simultaneously. Some just surf out of boredom, looking aimlessly for something to grab their attention. I've noticed this habit carrying … [Read more...]
Why do people share online content?
This week I'd like to consider the question, "Why do people share online?" At the heart of understanding this is the key to making content go viral and increasing the spread of your content marketing. That's pretty important stuff if you're looking to increase marketing effectiveness for minimal budget. A friend sent me a link to this article by Brent Coker, called: PR … [Read more...]
3 insights from Sweden to harness media & generate word of mouth
The "Curators of Sweden" was a great example of tourism marketing. The campaign featured an overall initiative where the controls of the countries @Sweden Twitter handle were handed over to Swedish citizens for rotating one-week stints. People from all over the world were invited to ask questions and exchange thoughts in an unedited forum. The trust and openness was meant to … [Read more...]
Disruption: How Tesla changed automotive marketing
Mark the date April 4, 2016 in your memory. At some point in the future, this date will have huge significance. Elon Musk is also likely to roll off your tongue with the same broadly shared recognition that the name Steve Jobs from Apple does. That's because April 4th is the day that Tesla pre-sold 276,000 Model 3 cars worldwide, with an estimate to hit over 500,000 well before … [Read more...]
Disruption: What is your data NOT telling you?
I love disruption. Not many people can say that. Disruption is a breath of fresh air to rituals and expectations. Leveraged well, disruption is an amazing marketing tool. Take REI in America. They chose to CLOSE their store on Black Friday, the day after Thanksgiving, traditionally the busiest shopping day of the year in the US. While some accused the retailer of … [Read more...]
