It's been said that everything old becomes new again in time. But has the time come for the online bookstore to go back to its roots, with actual physical locations? Amazon opened a physical bookstore in Seattle in early November 2015. The store is located in University Village, an upscale outdoor mall that is already home to thriving Apple and Microsoft stores. The … [Read more...]
Marketing SOS: 5 Tips to minimize distractions
SOS is an international code signal of extreme distress used especially by ships at sea. But the SOS I want to talk about here is "Shiny Object Syndrome" in particular as it relates to our limited attention spans, constant interruptions, the need to chase down endless links online, monitor social media push notifications, and in general spending our days multi tasking in … [Read more...]
You live or die by your database: 10 ways to grow your list
Businesses live and die by their database and how it is used to communicate with and serve customers. Your database is a lifeline. And your list is like a marriage. Any day you’re not feeding and growing your list is a day you’re losing it. The key is to have a mindset of service and value. Companies need to serve the people on their list and spend time answering this key … [Read more...]
Triple threat media: Earned, pushed & paid
Media for our marketing efforts really fall into 3 buckets. I call them your triple threat if you get the combo right. The 3 buckets are: earned, pushed and paid. Earned media: We don't pay for this media and we have little actual execution control over it, but we can certainly influence how it is attained. Earned media can come in the form of an article … [Read more...]
You live or die by your database
You live or die by your database. Someone way smarter then me once said this, and it has stuck with me over the years. We all know that making connections count. It's how business gets done. The bigger your circle of connections, generally the bigger your circle of influence, and by default the bigger your potential circle of sales and success. In business nothing happens … [Read more...]
