Let’s be honest. Producing regular original content is hard. You’re forced to wear many hats – creative director, writer, editor, and even project manager. And you’ve likely thought to yourself, is all the time to product content and pump it out on social media actually worth it? There’s tons of good information out there. Am I just joining the chorus with more of the … [Read more...]
News jacking: from traditional approaches to new insights with Facebook Live
The United Airlines public relations debacle has been high profile news this last week. For those who may have missed it (not sure how that is even possible), United had a passenger removed forcibly from an overbooked flight, and the mistreatment was captured on video, which later went viral online, then received significant earned media coverage. The subsequent fall out as the … [Read more...]
Be real: Leveraging content and relationships on social media
In the race for building an online presence, the automation of tasks, overt pitching and selling, and hiding behind a tightly crafted brand presence is harming a lot of businesses. They want to use all the new flashing tools and targeting available, but many are loosing brand personality in doing it. So this week we dive into the notion of personal engagement and building … [Read more...]
The power of a connected workforce: 2017 trend to watch
Progressive organizations are increasingly harnessing the power of the connected workforce and their personal social networks. I did some work with Tourism Vancouver in this area last year, and I can personally attest to the positive results if handled well. But many businesses still hold the keys tight on who posts and tweets on behalf of the company. And sometimes it’s … [Read more...]
The rise of social search within APPS: The benefits and the threats
There are a few trends I am keeping my eye on in 2017, and one of them is the rise of social search. “Social search” is when users search for discovery of content WITHIN the application they are in, usually on a mobile phone, rather then using a browser based internet Google search, outside any app. While the trend is not yet huge, it is growing in certain markets and with some … [Read more...]
