Take one tablet daily and call your doctor if your condition doesn't improve. That's the advice we're accustomed to receiving when taking medication. But it would seem that both consumers and businesses are in a quest for help with what ails them these days, judging by the uptake of the tablet - also known as the Apple iPad, Blackberry Playbook, HP Slate and the Google Android … [Read more...]
Going viral
Do you know who was born on May 14, 2005? While they are now just 5 years old, they have in a short time changed the way we communicate and share information as global citizens. If you guessed Youtube, you are correct. Acquired by Google in 2006, Youtube quickly has become THE vehicle for sharing online video with mass audiences. It has also quickly become a major tool for … [Read more...]
The 35-divide
In 1964 a student at the University of California Berkeley named Jack Weinberg coined the immortal phrase, "Don't trust anyone over 30." When he invoked that sentiment in 1964, Mr. Weinberg was a civil rights activist frustrated by bureaucratic inaction. Yet today, curiously that line still exists, in particular with respect to technology. I call it the 35-divide. My company … [Read more...]
Causing social change by making it fun
Check out this #1 viewed Youtube video for the week ending Oct 30, 2009 with 2.5 million views. volkswagon_funtheory1 It's a great viral campaign sponsored by Volkswagon, Sweden. The video leads viewers to the website: www.thefuntheory.com where you can learn about a contest they are sponsoring to get people to submit ideas on how to cause social change by … [Read more...]
The rise of the RENEGADE and the EVERYMAN
Meet the renegade and the everyman. The renegade is a challenger. He does things differently. Frequently seen as the underdog initially, he can often grow to become quite powerful. Never one to shy away from a dust-up, he is at his best when matched with a challenger, knowing he has identified an underserved populist niche. The everyman is synonymous with the common masses. … [Read more...]
