With officially less than 365 days to go, people in Vancouver and the rest of Canada are starting to feel a little pre-Olympic buzz. And with the buzz, the MARKETING games have begun. Petro-Canada’s recent Olympic glassware promotion is a great example of how integrating online and traditional media can reap huge success. With a nod to the past, the 30 second TV … [Read more...]
Are your customers feeling the love?
Are your customers "Feeling the Love" - and not just on Valentines day? Do they get all warm and fuzzy about you? Or are left with little or no real emotion at all? Could be time for a little relationship maintenance. In fact, in times of economic downturn, there is nothing more important than a solid relationship with your existing customers. You don't want to be loosing the … [Read more...]
Blink and you would have missed it
Of course most people watch the Superbowl for the game. But then there are the others who watch it for the commercials. If you blinked, little lone made a dash for the loo, you would have missed what was the shortest Superbowl commercial - ever. Ivors Seafood Restaurant purchased a half second spot during the big game. No confirmed costs, but 30 second national spots were … [Read more...]
The not so warm & fuzzy shopping experience
While many retailers will face the reality of downsizing in the New Year, this was not the Christmas to be serving up bad customer service. Here's a personal story, some marketing lessons learned, and how it might signal a direction to the future. My daughter's choir was singing at Park Royal mall prior to Christmas. I had met up with my 84 year old mother in her scooter to … [Read more...]
Nintendo Wii Fit targets the CHO
From a marketing perspective, what do teen boys in basements with computer game consoles in pursuit of fast paced action heroes and unattainable women have in common with 35+ year-old Mom’s? Conventional wisdom would say, not much. But a departure from conventional tactics is exactly what Nintendo has done with the incredibly successful Wii, and the recent May 21 launch of Wii … [Read more...]
