The recently promoted Molson Canadian 8-pack packaging is clearly a BC long weekend up sell. Or is it? Without a 6-pack in sight (likely strategically removed), I had no option but to buy 8 if I wanted something less than 12. Initially I was a little put off, suspecting it was a clever ploy to get consumers to actually buy more, and by default increase their net profit. But … [Read more...]
Drink & Drive Website Design Theory
Now before you think I’ve completely lost my mind, advocating irresponsible behaviour could somehow be linked to good design, the headline link will be forthcoming. Stick with me here. This will not irritate MADD. A fellow entrepreneur friend of mine recently posted to Facebook her frustration in selecting and working with a good website designer. A topic of great interest, … [Read more...]
Who tips better – men or women?
I conducted an interesting experiment on my Facebook page recently. While at a great little coffee shop in West Vancouver called Bean Around the World, I noticed a very clever initiative by staff to get tips. Here's the image: I posted this photo to Facebook and took a VERY unofficial pole of my friends there to see who they thought tips the most. I promised to post a … [Read more...]
A java jolt of creativity?
Vancouver, where I live, is undeniably the java capital of Canada, a Starbucks sister city to Seattle, likely America’s top consumer of the steaming brew. With Tim Horton’s successfully aligning their cup of Joe with Canadian patriotism in a bid to win the tightly fought coffee supremacy awards, it’s easy to see how in a period of less than 10 years we have become so … [Read more...]
Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
This came to me via one of my students, and I thought it worthy of sharing with a larger audience – primarily for the creative approach to segmentation, but also for its message. This work comes out of Spain, and was done for the ANAR foundation (Aid to Children and Adolescents at Risk Foundation). In an effort to provide abused children a safe way to reach out for … [Read more...]
