I conducted an interesting experiment on my Facebook page recently. While at a great little coffee shop in West Vancouver called Bean Around the World, I noticed a very clever initiative by staff to get tips. Here's the image: I posted this photo to Facebook and took a VERY unofficial pole of my friends there to see who they thought tips the most. I promised to post a … [Read more...]
A java jolt of creativity?
Vancouver, where I live, is undeniably the java capital of Canada, a Starbucks sister city to Seattle, likely America’s top consumer of the steaming brew. With Tim Horton’s successfully aligning their cup of Joe with Canadian patriotism in a bid to win the tightly fought coffee supremacy awards, it’s easy to see how in a period of less than 10 years we have become so … [Read more...]
Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
This came to me via one of my students, and I thought it worthy of sharing with a larger audience – primarily for the creative approach to segmentation, but also for its message. This work comes out of Spain, and was done for the ANAR foundation (Aid to Children and Adolescents at Risk Foundation). In an effort to provide abused children a safe way to reach out for … [Read more...]
Dove Real Beauty Sketches: a campaign or a movement?
I love this new campaign by Dove. It features a forensic sketch artist creating images of women as they describe themselves, and as others who they have recently met, see them. All images where created without actually seeing the person, instead relying on how each person interview described them. Subjects were then shown the images created side be side, and asked to … [Read more...]
Mobile disruption: Are you ready to buy with a #hashtag?
Market forces, technology, and opportunity are converging on the mobile phone front, and about to launch a huge disruptive force in commerce. While we have become accustomed to promotional and communication opportunities enabled by the internet and social media, the distribution and pricing channel is about to heat up. According to the recently released Comscore 2013 … [Read more...]
