Nothing screams you've got authority and are an expert quite like being published. And these days the options are far greater then before; traditional publishing and self-publishing of books, feature columns, op-ed pieces and one off editorial contributions. Distribution has expanded from traditional print newspapers and magazines and their online counterparts, to new digital … [Read more...]
Influencer marketing
Influencer marketing is the next big thing. Select businesses have already figured this out, but the vast majority is yet to put it on their radar. We've all got our "go to" guy or gal. That expert, the one you immediately think of when you need an area of expertise. We also all have certain people we follow, perhaps see as mentors, or just those that we have a tremendous … [Read more...]
The airline industry: ripe for disruptive thinking?
A CBC news posting about Air Canada's plans to police more stringently carry on bag sizes over the coming busy summer air travel months caught my eye this week. Anyone who travels regularly will relay increased frustration with the time delays and sometimes comical attempts to stuff big bags into the overhead carry on space in an attempt to avoid the fee airlines now charge for … [Read more...]
Dove’s “choose beautiful” campaign reinforces commitment to long term strategy
Whether you love Dove or hate them, think they connect well with their target group, or are pirating a cause to hawk their wares, you can’t argue with the consistency or their messaging. Last week Dove launched another iteration of their "real beauty" campaign with #ChooseBeautiful, a global experiment spanning San Francisco, Shanghai, Delhi, London and Sao Paulo featuring … [Read more...]
Is it “time” for Apple to disrupt again?
Last week Apple launched the long anticipated and rumor rampant Apple Watch. As with all things Apple, product leaks and speculation had been swirling for some time. While not widely available for retail until April, CEO Tim Cook's launch week was aimed squarely at building momentum and desire. Starting at $349 and spiraling upwards to over $1,000 with deluxe bells and … [Read more...]
