Leading brands know who they are, and more importantly who they ARE NOT. They are conscious of what matches their style and resonates with their audience. They find authenticity in the space that they occupy. Westjet is one of those brands. Westjet has been doing the Christmas miracle since 2012, an annual feel good campaign of sorts, that spreads good cheer in their … [Read more...]
What does Amazon’s move to open a new brick and mortar bookstore in Seattle signal?
It's been said that everything old becomes new again in time. But has the time come for the online bookstore to go back to its roots, with actual physical locations? Amazon opened a physical bookstore in Seattle in early November 2015. The store is located in University Village, an upscale outdoor mall that is already home to thriving Apple and Microsoft stores. The … [Read more...]
Russian disabled parking campaign uses 3 components of great storytelling
It's hard to believe it's Nov 2nd. I was out last week on a pumpkin retrieval mission with my daughter leading up to Halloween. Last year I left it too late and the only thing left was an oversized and overpriced green and white squash, which we carved into Casper the ghost, given its kidney shaped figure. After three stops and sold out pumpkins, it was starting to look like a … [Read more...]
10 reasons why “Sid and Nate: Drive thru rookies” went viral
This week Tim Hortons uploaded a series of commercials to Youtube featuring Nova Scotia hometown boys, Sidney Crosby and Nate MacKinnon serving up coffee at the Dartmouth Tim Hortons Drive Thru. The stunt was called "Sid and Nate: Drive Thru rookie". The pair bumble their way through orders, charmed surprised patrons, and peppered their speech with just enough "sorry's" to make … [Read more...]
Marketing SOS: 5 Tips to minimize distractions
SOS is an international code signal of extreme distress used especially by ships at sea. But the SOS I want to talk about here is "Shiny Object Syndrome" in particular as it relates to our limited attention spans, constant interruptions, the need to chase down endless links online, monitor social media push notifications, and in general spending our days multi tasking in … [Read more...]
