Our American neighbors have just celebrated Thanksgiving this weekend. In honor of that, during the week leading up to festivities, I shared a blog post through social media called “What would the WKRP in Cincinnati Turkey Drop episode look like in the age of social media?” While I have blog readers from all over the globe, and 20% are Canadian, the largest group is from the … [Read more...]
The five pillars of your media empire
Wouldn’t it be great to have the media clout of Oprah Winfrey, Arianna Huffington, Rupert Murdock, or Mark Zukerberg? While all these icons have carved out substantial media empires on broadcast, print and online platforms, never before has there been such opportunity to leverage your own content and channels in building awareness and a brand position. If you’ve got expertise … [Read more...]
Ever wonder what the 1978 WKRP in Cincinnati “Turkeys away” episode might look like in the age of social media?
Happy Thanksgiving to my American readers! Website analytics tell me that while this blog has readership worldwide (which is totally awesome!) 19% is from Canada and 30% is from the US. So I thought in honor of Thanksgiving stateside, I'd invite you to reflect and speculate on how an iconic WKRP in Cincinnati episode might unfold in the age of social media... At the very least, … [Read more...]
Trim your social media platforms for 2015: when having less is more
I put out an article a couple weeks ago titled, “Are you a slave to social media?” Evidently it struck a chord, since it was my most highly shared and Tweeted piece this year. It also earned me an invitation to contribute to Social Media Impact, the top trusted social media news site out of the US http://socialmediaimpact.com/slave-social-media/. So I thought we’d follow up on … [Read more...]
Did GAP goof? Remembrance Day Sale goes wrong in Canada
GAP appears to be retracting big time on a promotional email put out by head office on Monday Nov 10, that didn't go over too well with Canadian customers. The offer was on a "puffer vest" for $19.99 on special during a Remembrance Day Sale. Seems many Canadians took issue with the company provoking commercial gain, on what is universally accepted as a somber day of thanks and … [Read more...]
