We live in a world fueled by instant gratification. So when someone suggests you be patient and play the long game, it might require some convincing. This post makes the case for playing the long game in your approach to organic reach on social media - with two specific platforms: YouTube & LinkedIn. Picking your platform When considering the best social media platform … [Read more...]
Archives for January 2023
Marketing with Customer Service: the Southwest Airlines debacle
Southwest Airlines, the much-loved US based bargain priced flight carrier was the benchmark for customer service and low priced flights, which WestJet emulated in Canada when they first launched. A disruptive low-cost structure allowed them to be price competitive, while delivering a customer focused attitude of fun in the skies which, endeared them to the hearts of many … [Read more...]
