This week I’ve been working away at another client media analysis, and it has brought up some interesting questions about how we apply value to media. Generally with traditional print and broadcast media, we assign a price value equivalent to what it would cost to purchase the space or time in the media. An accepted industry standard estimate is to then apply a multiplier of … [Read more...]
Archives for September 2017
Could less actually equal MORE?
Last week I attended a farewell gathering for some long time neighbourhood friends. They have cashed out of the real estate market in North Vancouver, sold off most of their possessions, and packed what remaining treasures they have off to Spain. Their plan is to buy a villa by the ocean in southern Spain and run an AirBNB on the side. It’s a major shift of plans for her, a … [Read more...]
Learning to serve your list
Way back early in my career I worked at an urban weekly newspaper called the Georgia Straight. At a time when it was just barely becoming respectable earning agency advertising business despite a classified section jammed with questionable services being offered, the young group of “hip urban socialites” that worked there prized their status on “the guest list”. Seems we often … [Read more...]
Your killer media pitch
This week I promised to follow up on the “marketing with media” theme, and offer a template for your killer media pitch. If you want to review last weeks post on writing effective subject lines to get editors attention (frankly the key to ensuring your pitch actually gets opened) you can link to it HERE. Your killer pitch Hello _____ (insert producer/reporter name here) I … [Read more...]
