Social media has upped the game of customer relationship management. Gone are the days when you would write a complaint letter and wait for a reply, or leave a frustrated message on an answering service, often to be forgotten or ignored. Those complaints were one to one. Today’s complaints are quite apt to reach one to millions. Social media and smart phones have put … [Read more...]
Archives for February 2017
The power of a connected workforce: 2017 trend to watch
Progressive organizations are increasingly harnessing the power of the connected workforce and their personal social networks. I did some work with Tourism Vancouver in this area last year, and I can personally attest to the positive results if handled well. But many businesses still hold the keys tight on who posts and tweets on behalf of the company. And sometimes it’s … [Read more...]
The rise of social search within APPS: The benefits and the threats
There are a few trends I am keeping my eye on in 2017, and one of them is the rise of social search. “Social search” is when users search for discovery of content WITHIN the application they are in, usually on a mobile phone, rather then using a browser based internet Google search, outside any app. While the trend is not yet huge, it is growing in certain markets and with some … [Read more...]
Top 10 Social Media Blogs 2017 winners: Thanks for the nomination + check these out!
I was thrilled to have this fiveminutemarketing.com blog nominated for the Top 10 Social Media Blogs 2017 by Social Media Examiner. While my blog didn't make the final top 10 cut, being on the shortlist with such awesome company was truly an honour. Do yourself a favour and check out this year's Top 10 list. There are several here I already follow, and a couple new ones I … [Read more...]
