Often fitness memberships are seen as sunk costs, especially if paid at the beginning of the year. But behaviour economics tells us that people are more motivated by immediate consequences than by future possibilities. So what if you turned the business model on it ear? That’s exactly what a couple Harvard grads did in 2011 with Gym-Pact. They offered customers … [Read more...]
Archives for 2013
8 Reasons why Lay’s Do Us a Flavour contest is brilliant marketing
The “Maple Moose” flavour begged to be selected from the shelf of chips, if for no other reason than the name, and the promise of a great photo-op, along with a Molson Canadian beer in hand, for my visiting American relatives at the cottage. Maple Moose was one of four finalists in Lay’s Canada’s “Do Us a Flavour” chip naming contest. While there were over 600,000 … [Read more...]
Duct Tape Surfing: Authentic storytelling that begs to be shared
A friend from Australia posted a video link to my Facebook page recently entitled “Duct Tape surfing.” The sheer title begged it to be viewed and shared. But add in the fact that it featured a 50 year old paraplegic women who learns to surf attached to back of a thrill seeking 20-something young man and the interest level ratcheted up even more. Quite simply it is an … [Read more...]
The 8-pack long weekend promo
The recently promoted Molson Canadian 8-pack packaging is clearly a BC long weekend up sell. Or is it? Without a 6-pack in sight (likely strategically removed), I had no option but to buy 8 if I wanted something less than 12. Initially I was a little put off, suspecting it was a clever ploy to get consumers to actually buy more, and by default increase their net profit. But … [Read more...]
A princely marketing opportunity for businesses in Prince George, BC Canada
On July 23, 2013 Kate, the Duchess of Cambridge, gave birth to the 3rd heir in line to the British throne. On July 25, they named him Prince George. And that’s the day the single best marketing opportunity in some time made itself available to businesses in Prince George BC. Hopefully someone there is quick enough to act upon it to generate some press and publicity for their … [Read more...]
