Poised below a former iconic sign landmarking HMV’s presence at Burrand and Robson in Vancouver, is a little iPod sign. Appearing without threat, but determination like the children’s tale of the little red engine that could, it in fact did. Did topple an iconic brand from its throne. HMV closed some months ago and now sits vacant waiting new tenants willing to … [Read more...]
Archives for 2012
The CHEMISTRY of great story telling
While attending a recent parent teacher interview, I drifted off momentarily while staring at the periodic table of elements on the wall. Perhaps still haunted by failed titration experiments, I reflected on how unnecessary it had all been in my current role as a marketing strategist. But then it hit me like only a 30-year delayed learning outcome could. I realized in that … [Read more...]
2012 Social Media Marketing Industry Report results
Recently 3800 marketers targeting both B2B and B2C segments were surveyed for the 2012 Social Media Marketing Industry report. Among the insights? 1. The top question marketers still want answered: How do I measure the effect of social media on my business? 2. The top benefits of using social media: 85% use it to increase exposure (the #1 benefit), 69% said it … [Read more...]
Post, pin and promote. Public versus private posts. Taking advantage of Facebook Timeline changes.
April 4, 2012 marks the date when Facebook’s Timeline features will kick in for those who have not voluntarily made the change. While this date may pass by unceremoniously for some, it will mark a dramatic change in how to best use Facebook for marketing efforts. Here are four changes you should take note of: 1. Pinning your posts: How it works: Pinned posts are … [Read more...]
Reality TV meets experiential marketing with a social media twist
I love this recent Air New Zealand campaign called “Kiwi Skeptics”, aimed at getting “Aussies to cross the ditch”, or for the rest of us, enticing Australians to visit New Zealand. Seems despite their proximity, many Aussies just don’t feel the love for their southern partner, but the geographic proximity makes them a logical travel destination. Enter a series of reality … [Read more...]
