Today Starbucks CEO Howard Schultz announced a new logo for the company. Noticeably absent are the words "Starbucks coffee." In fact there are no words at all - just the simplistic siren mermaid graphic in green within a circle. It perhaps signals a move not unlike when Apple Computers became just Apple. That simplification signaled a move beyond computers. This too seems to … [Read more...]
Archives for 2011
The rise of the Sheconomy
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much of this is … [Read more...]
