Recently I attended a BC Chapter of the American Marketing Association breakfast meeting to hear what an advertising agency panel had to say about strategies for 2011. Judging by the 300+ people in the room at an early hour, the promise of a sage on the stage to enlighten was attractive. It could also be that many are both anxious and excited about the changes unfolding. … [Read more...]
Archives for January 2011
QR Codes go mainstream?
QR codes have officially gone mainstream, or at least that's what I figure since seeing one appear on the corner of my local community newspaper, the North Shore News. That little square moniker along with an explanation of how to download the smartphone app and use it arrived on every door on the North Shore, an area rife with middle age folk and the financial affluence to … [Read more...]
Starbucks moves ‘beyond coffee’ with new logo
Today Starbucks CEO Howard Schultz announced a new logo for the company. Noticeably absent are the words "Starbucks coffee." In fact there are no words at all - just the simplistic siren mermaid graphic in green within a circle. It perhaps signals a move not unlike when Apple Computers became just Apple. That simplification signaled a move beyond computers. This too seems to … [Read more...]
The rise of the Sheconomy
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much of this is … [Read more...]
