That's the message many companies have received after mismanaged communication with young Mom's online. We know women buy or influence over 80% of all purchases. We also know that women under 40 are one of the largest populations online. And we know that women use the internet heavily to research and share information with their piers. Their powerful word of mouth and word of … [Read more...]
Archives for February 2009
Let the marketing games begin!
With officially less than 365 days to go, people in Vancouver and the rest of Canada are starting to feel a little pre-Olympic buzz. And with the buzz, the MARKETING games have begun. Petro-Canada’s recent Olympic glassware promotion is a great example of how integrating online and traditional media can reap huge success. With a nod to the past, the 30 second TV … [Read more...]
Are your customers feeling the love?
Are your customers "Feeling the Love" - and not just on Valentines day? Do they get all warm and fuzzy about you? Or are left with little or no real emotion at all? Could be time for a little relationship maintenance. In fact, in times of economic downturn, there is nothing more important than a solid relationship with your existing customers. You don't want to be loosing the … [Read more...]
Blink and you would have missed it
Of course most people watch the Superbowl for the game. But then there are the others who watch it for the commercials. If you blinked, little lone made a dash for the loo, you would have missed what was the shortest Superbowl commercial - ever. Ivors Seafood Restaurant purchased a half second spot during the big game. No confirmed costs, but 30 second national spots were … [Read more...]
