This week Tim Hortons uploaded a series of commercials to Youtube featuring Nova Scotia hometown boys, Sidney Crosby and Nate MacKinnon serving up coffee at the Dartmouth Tim Hortons Drive Thru. The stunt was called "Sid and Nate: Drive Thru rookie". The pair bumble their way through orders, charmed surprised patrons, and peppered their speech with just enough "sorry's" to make … [Read more...]
Five steps to fuel word of mouth: Learning from Tim Horton’s recruitment pop-up store
Suppose you need to get the word out about something, don’t have a huge media budget, and you want to stand out from competitors. Sound familiar? It’s a challenge that pretty much every business has faced, but now, more than any other time in recent history, we actually have the tools to accomplish it. Enter social media, the increasing popularity of photo and video share … [Read more...]
Creativity on the street: get noticed & get business!
Turning everyday street objects into ads can be a clever vehicle to leverage a campaign. As we all know, the coffee wars between McDonalds, Tim Hortons and Starbucks have heated up significantly. It’s no accident that McDonalds executes a major push, with a weeklong free coffee giveaway, during Tim Horton’s Roll up the Rim to win campaign. Here a cheeky street ad they did … [Read more...]
