I teach a advertising course at Capilano University. This week I had Jill Munro come to speak to my class. Jill is a Vancouver girl and the creator of “Creamy Garlic Caesar” chips, one of four Canada wide finalists in the Lays “Do us a flavour” new chip creation contest. For those of you who follow my blog regularly, you will recall I first wrote about this contest back in … [Read more...]
5 simple steps to manage your social media
Wasting time - we all do it. An email arrives that interrupts what we were doing, and we decide to deal with it “just to get rid of it”. Meanwhile a half hour later, we’ve lost our focus, barely get back on track and another interruption hits. Welcome to the workday of many. Layer on top of it the multiple story lines developing on Facebook with friends or family, and … [Read more...]
8 Reasons why Lay’s Do Us a Flavour contest is brilliant marketing
The “Maple Moose” flavour begged to be selected from the shelf of chips, if for no other reason than the name, and the promise of a great photo-op, along with a Molson Canadian beer in hand, for my visiting American relatives at the cottage. Maple Moose was one of four finalists in Lay’s Canada’s “Do Us a Flavour” chip naming contest. While there were over 600,000 … [Read more...]
Mobile disruption: Are you ready to buy with a #hashtag?
Market forces, technology, and opportunity are converging on the mobile phone front, and about to launch a huge disruptive force in commerce. While we have become accustomed to promotional and communication opportunities enabled by the internet and social media, the distribution and pricing channel is about to heat up. According to the recently released Comscore 2013 … [Read more...]
Super Bowl Sunday: The battle for eyeballs and wallets is on. How will RIM and BlackBerry 10 hold up?
First off, a confession: I’m not a huge football fan. Being Canadian however, I love to both play and watch hockey. So on some level, I do understand the primal urge to sit around the big screen, partaking in a shared social experience, beer in hand, tossing back munchies and cheering for the favored team. And that is exactly what millions of football fans will be doing next … [Read more...]
