This week Tim Hortons uploaded a series of commercials to Youtube featuring Nova Scotia hometown boys, Sidney Crosby and Nate MacKinnon serving up coffee at the Dartmouth Tim Hortons Drive Thru. The stunt was called "Sid and Nate: Drive Thru rookie". The pair bumble their way through orders, charmed surprised patrons, and peppered their speech with just enough "sorry's" to make … [Read more...]
What Iceland and Sweden can teach us about social media marketing: Trust & authenticity
Trust and authenticity. You can’t buy it. You just have to earn it. And the only way to earn it is through being yourself and not hiding behind corporate speak or bureaucracy. That can be a challenge for some companies as they grow and figure out how to manage their message online using social media. Enter Iceland and Sweden. Arguably, they aren’t corporations, but they … [Read more...]
Social media: Are all animals created equal, or are some more equal than others?
For anyone who read George Orwell's 1949 book Animal Farm, you'll likely recall this telling quote: "All animals are created equal, but some animals are more equal than others." This politically fueled satire featured animals organizing their farm and occupants not unlike a state and its people. The eventual downfall of the system rife with alliances and greed pointedly was … [Read more...]
From creation to consumption, sharing, engagement, lead generation & sales
Our American neighbors have just celebrated Thanksgiving this weekend. In honor of that, during the week leading up to festivities, I shared a blog post through social media called “What would the WKRP in Cincinnati Turkey Drop episode look like in the age of social media?” While I have blog readers from all over the globe, and 20% are Canadian, the largest group is from the … [Read more...]
Trim your social media platforms for 2015: when having less is more
I put out an article a couple weeks ago titled, “Are you a slave to social media?” Evidently it struck a chord, since it was my most highly shared and Tweeted piece this year. It also earned me an invitation to contribute to Social Media Impact, the top trusted social media news site out of the US http://socialmediaimpact.com/slave-social-media/. So I thought we’d follow up on … [Read more...]
