We all know that word of mouth works. It's one of THE most effective forms of marketing, and it doesn't cost a cent. But have you stopped to consider WHY word of mouth is so golden? It's about trust. And it's about targeting. Quite simply we trust what our friends tell us. Generally they have our best interest in mind. Helping you reflects positively on them, and in the end, … [Read more...]
Recycling content for media publicity and social sharing
Weather is news when it is extreme. It generates a lot of word of mouth and sharing. And the last couple weeks have been host to some pretty crazy weather in Canada. Eastern provinces have been hammered by extreme cold. The west, Vancouver specifically where I live, has seen unseasonably warm with sunny conditions. Basically we have flowers and they have snow. This bizarre … [Read more...]
5 Super Bowl spots that deserve acolades for creative or strategy
Super Bowl Sunday came and went with great fanfare, even if it was just for the half time show. Seriously, didn't Katy Perry rock it? The game was filled with drama and tense moments, that can only be summed up as, "The Patriots won the game, but really Seattle lost it." What a nail biter ending. Here on the South Coast, which is darn close to Seattle's Pacific North West, it … [Read more...]
Branding with emotion and giving presence this holiday season
Two much-loved global brands (with Canadian roots), Westjet and Lululemon, take the spirit of the season awards this week for marketing initiatives that stand out in a month traditionally fueled with excess and consumption madness. Hot on the heels of Black Friday and Cyber Monday comes Lululemon’s holiday campaign “Give presence,” as well as the third in a trilogy from … [Read more...]
Five steps to fuel word of mouth: Learning from Tim Horton’s recruitment pop-up store
Suppose you need to get the word out about something, don’t have a huge media budget, and you want to stand out from competitors. Sound familiar? It’s a challenge that pretty much every business has faced, but now, more than any other time in recent history, we actually have the tools to accomplish it. Enter social media, the increasing popularity of photo and video share … [Read more...]
