5 predictions for marketing in 2010: 1. Digital will continue grow. It hardly seems to be going out on a limb to forecast that one; however, the degree to which it will take over our lives will be considerable. Marketing is a lagging indicator. Forrester Research estimates our TV viewing at 35% of entertainment time. Currently 31% of marketing budgets are spent on TV. … [Read more...]
Mobile media – the new frontier
The Federal Government has allowed Globalive Wireless to become the countries newest cell phone company. Significant in that this move breaks from the previous ruling to prohibit foreign owned companies from setting up shop here. Previously Telus, Rogers and Bell had it pretty much sewn up. Clearly, this signals a move to increased competition. Expect more. Apple recently … [Read more...]
Word of mouth, mouse and mobile
I teach a media course at one of our local universities. Recently I brought some newspapers in to my class for the students to look at. My father was a “newspaper historian” and had saved papers from noteworthy events over time such the Halifax Chronicle the day WW11 ended, and the Toronto Star marking man’s first walk on the moon and Paul Henderson’s goal I watched with … [Read more...]
