This week I’m charting out content and stories to write up from my recent 4-week business/pleasure trip to Australia for both fiveminutemarketing.com and my travel writing site, carryonqueen.com. In the spirit of maximizing content angles, I thought I'd share with you a tool I use called the "content matrix" to help you make the most of your stories and insights to share. The … [Read more...]
Disruptive approaches to location as word of mouth promotion
This week I’m sharing a simple insight about “place” (one of the marketing 4Ps) and how having a unique location can become a strong element of marketing if it is word of mouth, mouse and mobile worthy. I’ve pulled a couple examples from my recent travels through Australia in Melbourne and Perth. A picture is worth a thousand words, so have a look at these below and I’ll fill … [Read more...]
Media loves media
It’s been said, “media loves media”. By that I mean that often once you have received coverage in one media vehicle, you will often be called by another for a follow up story or slightly different take on a news angle. The reason behind this is simple: Reporters read and listen to each others stuff, and with increasingly squeezed editorial budgets, the repurposing of material … [Read more...]
