Social media has upped the game of customer relationship management. Gone are the days when you would write a complaint letter and wait for a reply, or leave a frustrated message on an answering service, often to be forgotten or ignored. Those complaints were one to one. Today’s complaints are quite apt to reach one to millions. Social media and smart phones have put … [Read more...]
The future of social media: 4 trends to watch in 2017
Predicting the future is a crap shoot at best. But the folks behind this years State of Social Media 2016 study have been at it for a while, and so far their track record has been pretty good, when viewed in hindsight. This year they surveyed 1,200 B2B and B2C businesses in the fall of 2016 for the results I’m going to note. You can get a full copy of the STATE OF SOCIAL MEDIA … [Read more...]
Content marketing: A strategic slow boil to sales success
Content marketing is when you produce content (articles, images, videos, podcasts, white papers, info graphics, blog posts, books etc) or earn coverage that is tied to your brand, and distributed in such a way that it positions you well in the mind of your target consumer, and over time it causes them to do business with you. Think of it as a slow boil. Here are 5 … [Read more...]
Influencer marketing
Influencer marketing is the next big thing. Select businesses have already figured this out, but the vast majority is yet to put it on their radar. We've all got our "go to" guy or gal. That expert, the one you immediately think of when you need an area of expertise. We also all have certain people we follow, perhaps see as mentors, or just those that we have a tremendous … [Read more...]
Should New York Fries rebrand to Montreal Fries during the Stanley Cup hockey final?
I posed this question to my community of entrepreneurs this past Sunday in my weekly e-newsletter, as a creative example of taking advantage of timely events to exploit for publicity. The reaction was instant and went something like this: - Love it Mary - You should so totally call them and tell them to do this - Can't wait for the headline that credits some marketing … [Read more...]
