Craving human connection AI is automating, personalizing, and predicting at unprecedented scale. It’s being used to research, create and iterate. Marketing outreach, sales nurturing and customer experience touch points are being automated for efficiencies. But here's the paradox: the more brands lean on AI, the more consumers crave what AI can't deliver – human … [Read more...]
Long form content is back
While it's easy to see that short form content, by way of quick videos, visual story snippets, quick posts and messages is all around us, there is actually a solid place for longer form content in 2026. Here's why... Short form content Short from content has been all the rage recently. Primarily ushered in as short form vertical video, our feeds have been inundated with … [Read more...]
SEO versus GEO
I was on a call this past week during a media session with PR reps. There was much discussion about GEO versus SEO. GEO you ask? GEO stands for “generative engine optimization.” Think of it like SEO (search engine optimization), but with considering the impacts of AI platforms like ChatGPT, Perplexity and Claude increasingly being used for search like Google. Why might … [Read more...]
When Google’s AI becomes your travel agent
That headline is unlikely to make me popular with my travel advisor friends. Think of it as a combo of click bait and trending truth. But it’s undeniable that AI is changing the way we research AND book travel. I wrote a couple weeks ago about how ChatGPT recently partnered with Expedia and Booking.com to allow direct purchase through the platform. In a separate post, … [Read more...]
Marketing hot/not list for 2025: 10 big trends
Fire and Ice symbolize temperature extremes, and in the case of heat, what’s “hot” has come to represent what is on trend, and what is not. So here is your 2025 list of TEN big trends in marketing. The HOT/NOT list! Trend #1 HOT: Building relationships NOT: Building audiences For years social media has been all about building an audience. How many followers do you have? … [Read more...]
