This Wednesday I am off to Social Media Marketing World in San Diego. It’s my first time attending, and I’m pretty excited to learn lots and connect with industry leaders at this very large conference attracting guests and speakers from all over the world. I have attended, and spoken at, many conferences over the years, and always found that preparation is key. It’s … [Read more...]
Seeing complaints as gifts on social media
A couple weeks ago I wrote a blog post that documented the negative social media and earned media fall out for Air Canada when a Westjet pilot came to the rescue with pizza to some very hungry Air Canada passengers. The AC flight had been re-routed due to poor weather, to and airport where food services had already closed, and since Air Canada had not provisioned for a meal on … [Read more...]
Three keys to small business success
In February I had the good fortune to attend the Small Business BC annual awards ceremony, celebrating excellence in small business within the province of British Columbia. It’s always an inspiration to hear about new business ventures, and frankly to be in a room with so many people out there “making it happen.” I deliver monthly marketing workshops for Small Business BC, so I … [Read more...]
The rise of social search within APPS: The benefits and the threats
There are a few trends I am keeping my eye on in 2017, and one of them is the rise of social search. “Social search” is when users search for discovery of content WITHIN the application they are in, usually on a mobile phone, rather then using a browser based internet Google search, outside any app. While the trend is not yet huge, it is growing in certain markets and with some … [Read more...]
Top 10 Social Media Blogs 2017 winners: Thanks for the nomination + check these out!
I was thrilled to have this fiveminutemarketing.com blog nominated for the Top 10 Social Media Blogs 2017 by Social Media Examiner. While my blog didn't make the final top 10 cut, being on the shortlist with such awesome company was truly an honour. Do yourself a favour and check out this year's Top 10 list. There are several here I already follow, and a couple new ones I … [Read more...]
