This week I’m on the podcast wagon. I don’t actually have one myself, but I know many who do. It’s yet another tool for positioning as an expert, nurturing a community that you own, and developing a personal connection with your tribe Did you know? 67 million Americans listen to podcasts monthly. Podcast fans listen to 5 shows per week. The average listening … [Read more...]
LinkedIn native video VS Facebook live video
This week I’m sharing with you the results of a little video experiment I’ve been doing. I have written recently about using video to be more human at scale, and how video was being favored in social media algorithms. Over the last five weeks I have been doing a Facebook live video on Friday’s to tell about the content that would be coming out in the weekend newsletter. The … [Read more...]
Is watching the new reading? Adapting your content for the 19:30 ratio
This week I’m looking at the 19:30 ratio. No I’m not going back to the 1930’s, although after a week like we’ve had in social media with Facebook and the ethics of personal data sharing, it’s tempting to want to just stuff the Jeannie back in the bottle and revert to a simpler time. The 19:30 ratio According to the US Department of Labor, on average we spend 19 minutes per … [Read more...]
How to respond to Facebook changes? Be human on scale.
While I’ve got tons of stuff to share from SMMW18 in the coming weeks, this week I’m looking only at Facebook. A lot of people and businesses are on the platform, and recent changes will dramatically impact how you use it in 2018 and beyond. What has changed? Facebook changed their goal in late January from “helping people find relevant content” to “helping form … [Read more...]
Messenger apps, bots, and the future of customer connection
I'm hot off the press from Social Media Marketing World 2018 and like many others my head is spinning with insights, ideas and connections. I'll be looking at tons of stuff over the next several weeks that came out of it, but today I want to focus on ONE LITTLE THING, that could well become the NEXT BIG THING. And that is messenger apps. And bots. I'll pause now for your … [Read more...]
