Nothing screams you've got authority and are an expert quite like being published. And these days the options are far greater then before; traditional publishing and self-publishing of books, feature columns, op-ed pieces and one off editorial contributions. Distribution has expanded from traditional print newspapers and magazines and their online counterparts, to new digital … [Read more...]
Influencer marketing
Influencer marketing is the next big thing. Select businesses have already figured this out, but the vast majority is yet to put it on their radar. We've all got our "go to" guy or gal. That expert, the one you immediately think of when you need an area of expertise. We also all have certain people we follow, perhaps see as mentors, or just those that we have a tremendous … [Read more...]
5 Public relations tips to get more INK and AIR
Getting ink and getting air is the ultimate goal in the "earned media" game of public relations and publicity. Whether it be print media such as newspapers and magazines, or broadcast media such as radio or TV, getting noticed, talked or written about in traditional media can go a long way in forging greater awareness of your business, brand or ideas. In an era where it … [Read more...]
Social media: Are all animals created equal, or are some more equal than others?
For anyone who read George Orwell's 1949 book Animal Farm, you'll likely recall this telling quote: "All animals are created equal, but some animals are more equal than others." This politically fueled satire featured animals organizing their farm and occupants not unlike a state and its people. The eventual downfall of the system rife with alliances and greed pointedly was … [Read more...]
Is it “time” for Apple to disrupt again?
Last week Apple launched the long anticipated and rumor rampant Apple Watch. As with all things Apple, product leaks and speculation had been swirling for some time. While not widely available for retail until April, CEO Tim Cook's launch week was aimed squarely at building momentum and desire. Starting at $349 and spiraling upwards to over $1,000 with deluxe bells and … [Read more...]
