Like a car crash all over the front-page news, we just can't look away. It's fascinating to examine international interest in the current US federal election. While many American's can't see it beyond their own borders, the results actually matter a lot to rest of us, given the role America has always played on the world stage. There's something about having a major shift … [Read more...]
Marketing Measurement Matters
"What gets measured is what gets done" is a business saying that remains as relevant today as the day it was first spoken. Businesses measure lots of things; sales, profits, costs, returns, market share, customer retention, the list could be endless. Another business saying that used to be muttered in marketing departments was, "Half of the money spent on advertising is wasted, … [Read more...]
Facebook Live: Video broadcasting live heats up marketing space
This week, I'm continuing on the video theme with a look at the new "Facebook Live" video streaming feature. This thing has awesome marketing opportunity written all over it. I woke up last Saturday morning to my son using Facebook Live to watch a live broadcast of the longboarding Top Speed Challenge being held in Quebec that weekend. It was pretty cool to see a demo of how … [Read more...]
Riding the second wave: 6 secrets to making video go viral
Aren’t we all in search of the secret sauce to make things go viral? In a world where word of mouth, mouse and mobile can deliver free publicity and earned media, going viral is the Holy Grail. And I think I've cracked the code. It' all about igniting the second wave of sharing. For sure the initial reach is important, as is the number of influencers within that reach. … [Read more...]
Are you channel surfing or tuning in?
Consider the idea of channel surfing versus tuning in. We've all been in the presence of incessant channel surfers. Perhaps you're even one of them. Surfers skip from channel to channel, certain they can multi-task and watch numerous programs simultaneously. Some just surf out of boredom, looking aimlessly for something to grab their attention. I've noticed this habit carrying … [Read more...]
