While many retailers will face the reality of downsizing in the New Year, this was not the Christmas to be serving up bad customer service. Here's a personal story, some marketing lessons learned, and how it might signal a direction to the future. My daughter's choir was singing at Park Royal mall prior to Christmas. I had met up with my 84 year old mother in her scooter to … [Read more...]
Nintendo Wii Fit targets the CHO
From a marketing perspective, what do teen boys in basements with computer game consoles in pursuit of fast paced action heroes and unattainable women have in common with 35+ year-old Mom’s? Conventional wisdom would say, not much. But a departure from conventional tactics is exactly what Nintendo has done with the incredibly successful Wii, and the recent May 21 launch of Wii … [Read more...]
