LinkedIn sales pitches While I’m really loving LinkedIn and the opportunities it is offering these days, I’m also increasingly getting frustrated with people using it poorly. How about you? I’ve been known to be a bit of a “LinkedIn snob”, meaning I generally only connect with people I’ve actually met and know, or who share a common connection that I respect. Occasionally I … [Read more...]
Archives for December 2019
The Peloton bike #adfail plus the Aviation Gin #fastvertising response
Peloton had a bad week The internet world has not been kind to the Peloton exercise bike this past week. Social media mockery of an ad intended to drive Christmas sales, resulted in their stock price dropping 10%. Peloton is a high-end exercise bike that streams indoor cycling classes to your home by live on demand viewing. Priced at close to $3,000 Canadian, it is aimed … [Read more...]
Why Permission Based Marketing Matters
I want to dig into the concept of “permission based” marketing, because it seems to me that there’s less of it around than there should be. Intrusive marketing that shows up uninvited in our personal feeds, through promotions that interrupt has become so common, that I fear it is now normalized. It shouldn't be. Let's not normalize intrusive marketing Tell me I’m not the … [Read more...]
