I’ll freely admit I’m a WORD and WRITING person. That love is what has led to a weekly commitment to share weekly tips here on this blog since 2008 and through my Sunday morning Five-Minute Marketing Tips e-newsletter. I also love to speak, so you would think that video would be natural. But I'll admit to being plagued by challenges that likely sound familiar to you … [Read more...]
Archives for April 2019
Subscription membership disruption
This past week I shared an article out on my social channels from Forbes Magazine written by Shep Hyken, a friend of mine, about Burger King’s disruptive approach to selling coffee in the US through a monthly subscription. Essentially by signing up through their APP at $5/month auto billed, “members” are entitled to coffee daily. Of course, as I noted, subscription-based … [Read more...]
How to generate content ideas quickly
This week I’m charting out content and stories to write up from my recent 4-week business/pleasure trip to Australia for both fiveminutemarketing.com and my travel writing site, carryonqueen.com. In the spirit of maximizing content angles, I thought I'd share with you a tool I use called the "content matrix" to help you make the most of your stories and insights to share. The … [Read more...]
Disruptive approaches to location as word of mouth promotion
This week I’m sharing a simple insight about “place” (one of the marketing 4Ps) and how having a unique location can become a strong element of marketing if it is word of mouth, mouse and mobile worthy. I’ve pulled a couple examples from my recent travels through Australia in Melbourne and Perth. A picture is worth a thousand words, so have a look at these below and I’ll fill … [Read more...]
Being more human
I've been travelling in Australia recently, logging some 1,400km on the rental car, making my way down the east coast from Noosa to Sydney after a learn to kite surfing adventure. The trip has been a mix of business and pleasure, that has enabled me to meet up with clients in both Sydney and Melbourne, as well as some business contacts along the way in Queensland and NSW. … [Read more...]
