This week I'd like to consider the question, "Why do people share online?" At the heart of understanding this is the key to making content go viral and increasing the spread of your content marketing. That's pretty important stuff if you're looking to increase marketing effectiveness for minimal budget. A friend sent me a link to this article by Brent Coker, called: PR … [Read more...]
Archives for July 2016
What is your flag? Who do you serve, how do you do it, and why?
A flag is a symbol. It’s a highly recognizable label of a country or an organizations brand. As such, that brand reflects the values, beliefs and character of the nation or the group. As a Canadian I fly the red and white maple leaf. These days it has come to represent freedom, compassion and inclusiveness. That give me pride because it aligns with my values. But how … [Read more...]
