Five years ago February 28, 2010 my hometown Vancouver wrapped up hosting the 2010 Winter Olympics with an epic men's gold metal hockey game. Downtown became one massive street party in a sea of red and white, with people hoisting the Canadian flag proudly. Canadians, we get a little excited about our hockey, eh? This 5-year anniversary of all that crazy flag waving … [Read more...]
Archives for February 2015
Recycling content for media publicity and social sharing
Weather is news when it is extreme. It generates a lot of word of mouth and sharing. And the last couple weeks have been host to some pretty crazy weather in Canada. Eastern provinces have been hammered by extreme cold. The west, Vancouver specifically where I live, has seen unseasonably warm with sunny conditions. Basically we have flowers and they have snow. This bizarre … [Read more...]
5 steps to amplify your content marketing
This week I'm pleased to introduce a guest blogger, Ivan Serrano. Ivan is a social media, business and finance journalist living in the Bay Area of California. He has written on notable sites such as Jeff Bullas, SAP and Tech Soup. I'm thrilled to have him on board to share his knowledge, great writing style and awesome infographic. Enjoy! - Mary 86 percent of brands are … [Read more...]
Solving your marketing challenge in 3 hours or less. It CAN be done!
Last week I had the pleasure of accompanying a group of students to Montreal, Quebec in Canada as their coach, to compete in the Vanier Case Challenge. This annual competition draws on the best and brightest from 33 university colleges nationwide to test their mettle in applying marketing analysis and presentation skills in a 3 hour pressure cooker simulation. They present … [Read more...]
5 Super Bowl spots that deserve acolades for creative or strategy
Super Bowl Sunday came and went with great fanfare, even if it was just for the half time show. Seriously, didn't Katy Perry rock it? The game was filled with drama and tense moments, that can only be summed up as, "The Patriots won the game, but really Seattle lost it." What a nail biter ending. Here on the South Coast, which is darn close to Seattle's Pacific North West, it … [Read more...]
