Pass the Louisiana Hot Sauce, cayenne pepper or Tabasco. “Content marketing” is hot. The Content Marketing Institute (yes, there is now an institute devoted to the study of this thing that didn’t exist a couple years ago, that we all now need), defines content marketing as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and … [Read more...]
Archives for October 2014
5 Reasons why a picture is now worth 10,000 words
They used to say that a picture is worth a thousand words. Now it’s worth at least 10,000 words and perhaps more. Here’s why: In a world of ready access to visuals with the prevalence of smart phones and easy to use photo editing software, combined with social media platforms that enable and encourage sharing, one photo can easily reach 10,000 viewers even if it is only … [Read more...]
Inspirational small business stories to celebrate “October small business month”
This past week Small Business BC hosted INSPIRE, and annual event to celebrate entrepreneurship, and a kick off to Small Business Month in British Columbia during October. Moderated by Judy Brooks, a serial entrepreneur in her own right, having launched built and sold three successful businesses, guests were treated to a panel discussion and insights from some of BC’s … [Read more...]
