Like an accident scene, it seems we can’t resist the temptation to stop and crane our necks and gaze at others misfortune. This year's biggest social media disasters can be best summed up in three categories: 1. Insensitive: The Gap and American Apparel take the prize here. Both retailers got caught encouraging consumers on Twitter to shop or take advantage of special … [Read more...]
Archives for November 2012
The Beardo and the Beermo. Social media success from Canada, eh?
Some of us are counting down the days until the end of November when the faces of Movember men are replaced by the clean-shaven. For those lamenting the passing of this hairy month, you may find solstice in the Canadian made Beardo or Beermo courtesy of http://www.beardowear.ca/ The brainchild of Jeff Phillips, a snowboarder who found his face frozen atop Whistler … [Read more...]
Sam Sung a specialist for Apple?
Shortly after this card was posted online about a day ago, Twitter and Facebook went crazy sharing it. And for good reason. Could there be anything more entertaining than imagining that Sam Sung "Samsung" is actually working for Apple? Or perhaps considered the other way, the possibility that Apple would hire Sam Sung as a specialist for their products. When I first saw … [Read more...]
What is YOUR brand?
Hello my name is Scott. Well not really, but that’s what Scott Ginsberg would say upon making your acquaintance. Scott has made a name for himself, by wearing a name tag, literally every day for the last 5 years. Initially it was a social experiment by a somewhat socially awkward, but fearlessly challenging youth. Then it became a social network, a type of analogue friend … [Read more...]
Find your niche and do what you love – marketing advice to treasure!
Think back to your childhood and the utter delight of imagining buried treasure. Treasures have a story and a historical connection to the past, perhaps that’s why their promise holds such intrigue. Now imagine having a business as a full time treasure hunter. That’s exactly what Chris Turner, The Ring Finder (www.theringfinders.com) does. I met Chris at Grouse Mountain … [Read more...]